Cross-posting across social media can have a positive effect on your SEO efforts. Executing a broad-based campaign will not hurt your SEO. In fact, it will benefit it in various ways, such as how links on social channels may lead to backlinks which help your site. ReliaPost gives you the tools and knowledge about cross-posting and how it affects your SEO.
How Cross-posting Helps SEO
All types of marketing involve some type of numbers game. With social media both quality and quantity come into play. You need captivating content which can be seen on multiple platforms. This strategy generates new interest and real-time feedback to allow you to evaluate leads and your SEO.
The concept of posting the same content on multiple social platforms is not considered webspam and is commonly practiced by businesses of all sizes. Remember it’s better to post high-quality content in a few places than low-quality content in many places.
Creating content and posting it on different social media sites can be tedious and time-consuming. It’s still a great idea because reaching different audiences through different platforms is a key to developing leads. You might have a different social media channel for each market sector or business division.
While it makes sense to use various social networks to reach appropriate niche followings, doing it manually can cut into other priorities. You should not have to sacrifice time on content creation to do redundant tasks. So it helps to use online tools for seamless posting.
Why Cross-posting Boosts Traffic
Attracting online traffic comes down to creating content followers seek. On any given social platform, users are scrolling quickly through long lines of text. Nobody has the time to read every post on their news feed. It’s possible to post something compelling which is easily overlooked even by your most loyal followers.
It’s important to understand each social media network has certain advantages. Instagram, for example, is considered the most important social media platform for influencer marketing. It’s favored by 89% of marketers. The same number of marketers use Facebook for brand marketing. Meanwhile, 79% of Twitter users like using the social network to discover new things.
By posting through multiple channels you increase the odds of the content being seen by your target audience. Another big advantage of this strategy is it gives you an active presence on your social media platforms of choice. It gives you more opportunities to engage with individuals, which can generate new backlinks.
Using the right social media tools for multiple posts is the best way to maximize social media content. ReliaPost gives you a platform to craft and schedule fresh content for posting on different channels.
SEO and great content are what stimulate online leads. It also helps to use tools for making posting easier, especially if it’s for multiple platforms. Contact us at ReliaPost to learn more about cross-posting and how it affects SEO.